The Mission of the Infant Feeding Action Coalition USA, Inc. (INFACT USA) is to protect, promote and support breastfeeding in the United States by providing information and education on the International Code of Marketing of Breastmilk Substitutes* and the Surgeon General’s Call to Action to Support Breastfeeding, Action 6.

*The International Code of Marketing of Breastmilk Substitutes includes all subsequent relevant World Health Assembly Resolutions.

Current Research Opportunity

Do you live in the USA, UK, Australia, or Canada? Are you interested in being involved in research about the marketing of baby food products? If you said yes to both, please scan the QR code below, or link to this page to learn more!


January 2024: INFACT USA in Geneva for the 154th Executive Board Meeting of the WHO. Working with IBFAN, advocacy efforts center on a proposed WHA resolution to protect families from predatory digital marketing practices of Breast-Milk Substitute companies. Read more here.


NEWS: Codex Committee on Nutrition and Foods for Special Dietary Uses (CCNFSDU43)

INFACT USA and IBFAN are live in Dusseldorf, Germany and deep in the world of CODEX. Follow along for updates here.

The 75th World Health Assembly: Update

INFACT USA and IBFAN were in Geneva to protect and promote breastfeeding at the 2022 World Health Assembly.

IBFAN and INFACT at the 75th World Health Assembly in May 2022

The Cost of Not Breastfeeding

The Cost of Not Breastfeeding Tool, created by Nutrition International, aims to provide policymakers and advocates with a user-friendly tool to generate estimates of the potential health, human capital and economic benefits of scaling up breastfeeding promotion and support strategies. Evidence generated from the tool will be integral to raising awareness with government, industry and donors for scaling breastfeeding in accordance with the Global Breastfeeding Collective’s seven recommended policy actions.